New Balance 990: Timeless Design

The New Balance 990 series stands as an icon of both performance and style in the realm of athletic footwear. With a rich history dating back to its inception in 1982, the 990 series has continuously evolved, pushing the boundaries of innovation while maintaining its timeless design. Let's take a journey through the six harmonious versions of the New Balance 990, exploring how each iteration has contributed to its enduring legacy.

New Balance 990 (1982):

The inaugural release of the New Balance 990 marked a significant milestone in athletic footwear. Designed with cutting-edge technology and premium materials, the 990 set a new standard for performance running shoes. Featuring a combination of pigskin suede and mesh upper, ENCAP midsole cushioning, and a durable rubber outsole, the original 990 delivered unmatched comfort, stability, and durability.

New Balance 990v2 (1998):

Building upon the success of its predecessor, the New Balance 990v2 introduced subtle yet impactful enhancements. The silhouette remained largely unchanged, but the updates included refined materials and improved cushioning technology. With the addition of ABZORB cushioning in the heel, the 990v2 offered enhanced shock absorption and overall comfort, making it a favorite among serious runners and casual wearers alike.

New Balance 990v3 (2012):

In 2012, New Balance unveiled the 990v3, showcasing a modernized design while staying true to its heritage. The third iteration of the 990 series featured a sleeker profile and updated materials for improved breathability and flexibility. The incorporation of REVlite foam in the midsole provided a lighter yet equally supportive ride, catering to the evolving needs of athletes and sneaker enthusiasts.

New Balance 990v4 (2016):

The release of the New Balance 990v4 marked a return to the series' roots, emphasizing premium craftsmanship and performance-driven design. Reimagined with a refined pigskin suede and mesh upper, the 990v4 offered enhanced durability and comfort. The addition of a dual-density collar foam and ENCAP PU ring with EVA core provided superior stability and cushioning, ensuring a smooth and responsive ride with every step.

New Balance 990v5 (2019):

Continuing the legacy of excellence, the New Balance 990v5 introduced subtle refinements to further elevate the iconic silhouette. With an updated upper construction featuring a combination of pigskin suede and mesh, the 990v5 offered improved breathability and support. The addition of a blown rubber outsole enhanced traction and durability, making it the perfect choice for both performance running and everyday wear.

New Balance 990v6 (2022):

The latest iteration of the New Balance 990 series, the 990v6, represents the culmination of decades of innovation and craftsmanship. Building upon the success of its predecessors, the 990v6 features an updated design with a focus on sustainability and performance. Incorporating recycled materials and eco-friendly manufacturing processes, the 990v6 stays true to New Balance's commitment to environmental stewardship while delivering uncompromising comfort and style.

From its humble beginnings in 1982 to its latest iteration in 2022, the New Balance 990 series has remained a symbol of excellence in athletic footwear. With each version pushing the boundaries of design and performance, the 990 series continues to inspire athletes and sneaker enthusiasts worldwide. As we look to the future, one thing remains certain: the legacy of the New Balance 990 will continue to endure for generations to come.